Next Level Snake-Oil: Women Duped By Goop

There have been and always will be snake-oil salesmen and women, and then there’s Gwyneth Paltrow’s Goop, which is women-oriented snake-oil on steroids. Truth in Advertising is an “independent, non-profit, advertising watchdog organization whose mission is to empower consumers to protect themselves and one another against false advertising and deceptive marketing.” (Wikipedia) The consumer watchdog recently filed official complaints against Goop with two district attorneys’ offices that are members of the California Food Drug and Medical Device Task Force:

“Goop is making deceptive health and disease-treatment claims to promote products, in violation of the law…

“But behind the quirky and often lampooned remedies, TINA.org has found that the company markets a variety of products, including supplements, oils, and crystals, using illegal health and disease-treatment claims. Goop’s essential oils, for example, are marketed to ‘help tremendously with chronic issues from anxiety and depression to migraines’.

“The ad watchdog has catalogued more than 50 such examples of the company claiming, without substantiation, that its products (or third-party products promoted by Goop) can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a multitude of illnesses ranging from depression and anxiety to infertility and arthritis.”

https://www.truthinadvertising.org/ad-watchdog-files-complaint-gwyneth-paltrows-goop-tina-org-calls-deceptive-health-claims/

Below are just a few glaring, and in some cases, stunning examples of Goop remedies. Essential oils and flower essences help “soothe emotional trauma” and “instantly neutralizes trauma”. This is quite an insult to those that have been genuinely scarred and suffering the effects of trauma, that items as superficial as flowers and oils can treat such deep emotional wounds.

Alexis Smart Flower Remedies: Instantly neutralizes trauma; balances hormones; treats anxiety, panic attacks, depression

Aromatic Concentrate in Love: Stimulates the release of serotonin for energy, calms the nervous system, stimulates circulation and new cell growth and is useful in treating a number of skin conditions linked to emotional stress

Aromatic Stress Treatment: Dispels anxiety, treats the nerves, helps alleviate panic attacks

Balls in the Air: Helps to avoid and overcome autoimmunity issues

Jade Eggs for Your Yoni: Prevents uterine prolapse

Boiron – Hypericum perforatum: Alleviates nerve pain

Vitamin D3: Guards against autoimmune diseases and cancer

Crystal Harmonics: Treats infertility, eases period cramps, tempers PMS, regulates menstrual cycles

Earthing: Reduces inflammation, relief from crippling arthritis, reduces chronic pain, improves sleep, speeds healing, reduces stress, improvement in serious long-term, inflammation-related health disorders

Eau de Parfum Edition 1 – Winter: Used for asthma and to heal diseased lungs; alleviates anxiety; used for fevers, coughs, colds, and to reduce stress and tension

Eau de Parfum Edition 2 – Shiso: Removes stress and anxiety; improves memory; treats colds; delays aging; helps release past wounds and trauma; works as an antibiotic; clears anger and anxiety; fights inflammation

Scented Candle Edition 1 – Winter: Used for asthma and to heal diseased lungs; alleviates anxiety; used for fevers, coughs, colds, and to reduce stress and tension

Scented Candle Edition 2 – Shiso: Removes stress and anxiety; improves memory; treats colds; delays aging; helps release past wounds and trauma; works as an antibiotic; clears anger and anxiety; fights inflammation

Trauma Repair Flower Essence Blend: Helps clear, stabilize, and soothe emotional trauma

Hangover – 10 pack: Prompts the body to release glutathione, which detoxifies alcohol from the body and disarms hangovers

https://www.truthinadvertising.org/goop-database/

Goop manipulates women into forking over good money by creating imaginary diseases or exaggerating current ones. Women across America are under attack from the Epstein-Barr Virus (EBV), but be not dismayed, miraculous products are available to ward off the sickening virus, for a price. This well-worded critique exposes Goop and describes the mysterious virus as:

“….more dangerous than the medical community would allow you to believe, lurking in dark corners of the body, harboring everything from cancer to general discomfort. ‘Medical communities are only aware of one version of EBV, but there are actually over 60 varieties …… Epstein-Barr is behind several of the debilitating illnesses that stump doctors,’ it continued. These claims are typical of the style Goops’s wellness writing: a kernel of truth blown into a conspiratorial blend of ignorant ‘Western’ doctors who suffer from misguided pride...

“At Goop, EBV is treated as a mysterious illness, impossible to detect with standard medical tests, but evident by its clear symptoms. The good news is that, again according to Goop, those who have EBV (not the kind found in the standard lab test administered by Western doctors, but the other kind that Western doctors don’t know about) ‘can conquer the virus’ between three months and a year. All a reader has to do is buy certain foods, herbs, and dietary supplements and the virus will somehow disappear. This kind of advice is typical of Goop’s approach: viruses, or any disease and disorder, can be ‘conquered’ by consumption. Simply buying the right foods or supplements will result in a body immune from hidden diseases. Health is treated as the body’s natural state; disease, necessarily framed as unnatural, is the result of the interference of that state. The disease-free body, Goop consistently implies, can be reconstituted simply by following the advice a handful of revolutionary healers who have the unique ability to see the truth…

“But then, Goop’s wellness model is built to endure; since illness will never cease to exist, the brand will always have another epidemic to make, another unconventional doctor to prescribe cures, another miracle food, and another myth of the East to create. But after medical mediums, yoni eggs, vaginal steams, adrenal fatigue, and mother wounds, it’s hard to predict what causes and cures Goop will prescribe next.”

http://jezebel.com/wellness-womanhood-and-the-west-how-goop-profits-fro-1793674265

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Photo: http://goodatpeople.com/wp-content/uploads/liar.jpg

Jerry De Luca is a Christian freelance writer who loves perusing dozens of interesting and informative publications. When he finds any useful info he summarizes it, taking the main points, and creates a (hopefully) helpful blog post.